“Our campaign leverages every corner of Paramount’s portfolio to bring more fans to the beloved gaming franchise—and to Paramount+,” says Adele Plumail, SVP Cross-Company Marketing, Paramount. Read more.
Paramount CFO Naveen Chopra on creating a streaming business that drives value for consumers and shareholders. Read more.
Our In the Office With ... series, gives Paramount executives the opportunity to reveal a little bit about who they are, how they lead, and what drives them in the day-to-day.
Tanya Giles was one of the only adults in the room when a focus group of children saw SpongeBob SquarePants for the first time. Since then, she’s utilized her research prowess and instinctual love of content for more than 20 years. Read more.
It was a water cooler moment—without the water cooler. On March 7, more than 27 million viewers tuned into CBS to watch Oprah’s primetime interview with Prince Harry and Meghan Markle, about their exit from the Royal Family. Read more.
Our In the Office With ... series, gives ViacomCBS executives the opportunity to reveal a little bit about who they are, how they lead, and what drives them in the day-to-day.
If you ran into Naveen Chopra at a party (in a COVID-free time) and asked him what he did for a living, he’d probably tell you he worked in media, or maybe in finance—a humble way to describe his role as Chief Financial Officer for ViacomCBS. Read more.
In Making It Work, creatives and decision-makers from across ViacomCBS describe how they turned an idea into a reality. In this installment, we spoke to Sarah LaBrache, SVP of creative marketing for ViacomCBS Digital, and Dan Kelly, group creative director at creative agency Droga5, about how they were able to produce and create numerous Paramount+ spots leading up to the “Sweet Victory” Super Bowl commercial to tout the service. Read more.
In Making it Work, creatives and decision-makers from across ViacomCBS describe how they turned an idea into a reality. In this installment, we spoke to Benjamin Cavell, showrunner and executive producer, of the new CBS All Access limited event series The Stand, based on the 1978 Stephen King novel of the same name. The show is available to stream beginning December 17. Read more.
HOW A GROUP OF ‘NASTY WOMEN’ CREATED A VITAL SUPPORT NETWORK
Behind every great woman, is another great woman. Or, in the case of Samantha Cooper, EVP of global content licensing at ViacomCBS: eight great women. Read more.
For more than 100 years, the Paramount Pictures brand identity—the name, the mountain, the halo of stars—has signaled a world-class entertainment experience. Now, a digital-first reinterpretation created for ViacomCBS’ streaming service builds on the innovative legacy of the Paramount brand and carries it into the streaming era. Read more.
"Life should not be a passive exercise... If we disregard its opportunities, then we have denied not only ourselves but all those who could have been touched by our efforts.”
The new Tyler Perry Studios in Atlanta, Ga. is one of the biggest film studios in America and it’s the only one created by a singular namesake. Walt and Roy built Disney, four brothers assembled Warner Brothers, several companies collaborated to create Paramount Pictures’ lot. But at Tyler Perry Studios, all roads lead back to Perry. Read more.
In anticipation of Comedy Central’s Clusterfest, Viacom asked a few of the comedians appearing in the “Up Next” showcase to give us a preview of their set with a joke and the story behind it. Turns out, sometimes it is funny if you explain a joke. Read more.
Do you picture kids in school uniforms behind giant instruments and Jack Black’s mischievous grin every time you hear the first few seconds of Led Zeppelin’s “Immigrant Song”? If you do, you know the association is thanks to Mike White’s seminal classic School of Rock, which hit theaters 15 years ago. Read more.
Collaborations that fuel the cool factor. How limited edition product raises brand awareness. Read more.
Comedy Central has been the epicenter of stand-up comedy for more than 25 years, and the network is kicking off 2019 by declaring January Stand-Up Month and putting the art form front and center in the new year. Anchored by four all-new one-hour specials, the celebration is a prime example of the network’s commitment to stand-up curation. Read more.
To illustrate the breadth and scale of Viacom’s distribution network, here’s a visual representation of Viacom’s distribution partners as of May 1, 2019. See it.